Opening a new hair salon? Updating your hair salon? There are a few key components into your visual merchandising, and Retail Resource will provide all of the essentials from chairs to lighting.
Here are a few tips on how to reinvent your salon and to increase sales:
Services
Most hair salons offer a variety of services- haircuts, hair color, hair treatments and more. To increase your traffic and to cater to more consumers, consider the different services you offer and if is it versatile.
Products
Quality salons offer quality products. A clothing retailer wouldn't let a customer buy a shirt without offering a pair of pants that matches. Similarly, salons should train employees in product knowledge and always try suggesting relevant items based on the customer's experience. These add-on items will increase your sales and offer an outlet for your customer's products.
Lighting
Efficient lighting is crucial in a hair salon. Lights should accentuate the customer's features with no color distortion or shadow. Additionally, lighting should be bright and inviting, for safety and comfort. Customers should be able to completely see your beautiful work!
Fixtures and Furniture
Hair salons should be comfortable, trendy and functional. Chairs should be easy to use for beauticians and relaxing for customers. Sinks should be sleek and maintained for guests, and quality dryers and other tools should always be used.
Look no further for quality salon products and designs. To the right we have constructed a helpful "quick list" of essential products when opening a hair salon
