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The retail sign holder is 7 x 11 (W x H) with a 12 inch (H) stem centered on a 4 1/2 x 5 1/2 inch base. This frame is made of 7/16 inch thick black high impact styrene plastic with mitered style edges. The retail sign holder works in either the horizontal or vertical position and can be placed on tables, counters and other flat surfaces. This kit is simple and quick to assemble and notices are easily inserted in the top slot. The retail sign holder qualifies for quantity pricing when 24 are purchased at one time and is available in numerous sizes.