This Melaboo riser is eco friendly having been made from a combination of 50% sustainable bamboo and 50% durable melamine. The black coloration doesn't detract from product placed on stand. This Melaboo riser is fairly lightweight for ease of handling yet durable for use. Chalk may be used on this item for signage or pricing, just simply wipe clean. This Melaboo riser will aid in landscaping your case to feature products.