This sign holder can be used with both vertical and horizontal signage. The frame has a 4 1/2 x 5 1/2 inch shovel base that makes it great for end caps and bulk displays. This sign holder is 7 x 11 (H x W) black high impact styrene plastic with mitered style edges. The kit assembles quickly and has a slot opening so inserts are easily installed. This sign holder is available in numerous other sizes and qualify for quantity pricing when 24 are purchased at one time.