This counter sign holder is ideal for end caps and bulk displays and the 4 1/2 x 5 1/2 inch shovel base can slide under boxed items for more stability. The black frame is made of high impact 7/16 inch thick styrene plastic with mitered style edges. This counter sign holder is 3 1/2 x 5 1/2 (H x W) and has a 10 inch (H) stem. The kit holds either a vertical or horizontal card and they insert easily into the slot opening. This counter sign holder is simple and quick to assemble.