This gluten free shelf talkers is made from a non-adhesive coated card stock with a non-glossy finish. Each roll is perforated every 1 3/4" allowing tags to be separated easily. The gluten free shelf talker has a bright purple color that calls attention to special products throughout the store. Designed to fit into standard 1 1/4" shelf channel moldings. The gluten free shelf talker measures 1 3/4" x 1 1/4" (L x H).