The counter sign holder can be used on flat surfaces in either a horizontal or vertical position. This black frame is made of 7/16 inch thick high impact styrene plastic with mitered style edges. The counter sign holder is 11 x 7 (W x H) with a 10 inch (H) stem on a 4 1/2 x 5 1/2 inch centered base. This kit is simple and quick to assemble and notices insert easily into the top slot. The counter sign holder can be purchased in a variety of sizes and will qualify for quantity pricing when 24 are purchased at one time.