Garden Merchandise

3 Strategies to Garden Center Merchandising

Just like gardening, running business with garden center merchandising takes work, practice, and attention to detail. So, it's crucial for retail stores that sell gardening supplies to kick up their visual merchandising strategies to stand out from the competition. Displaying garden equipment should be more than just making the product look appealing. Displays should also provide customers with idea-starters and inspiration on how to enhance their own gardens, too.

Here are 3 important strategies that will maximize garden center sales and keep your customers coming back every year.

1. Use outdoor displays to draw customers in

If you manage a greenhouse or garden center, you need to attract the attention of customers and draw them in to your store. Gardening equipment and tools, as well as flowers and plants, can easily be displayed outdoors. Give shoppers a taste of what your store has to offer by setting up plants and potted flowers on tiered flower stands in an outdoor, tented structure.


2. Create a garden atmosphere inside the store

Inside the store, you can highlight your products using a variety of display tables and carts. Keep in mind, however, that your goal is to enhance the customer experience by creating a gardening atmosphere. Rustic crates, buckets and wicker baskets offer a country vibe that appeals to many gardeners. You can also set up cookbooks and recipes near the vegetable plant displays to give your shoppers a few of the endless possibilities and recipes they could concoct if they have their very own vegetable garden.

3. Make your store feel like home

Customers shopping for garden equipment are likely to use those items for do-it-yourself projects. Why not create a mock setting in your retail store? Mimicking the look of a backyard will help consumers visualize your products in their own spaces. Surrounding a garden bench with flowers, bird feeders and baths, for example, serves a dual purpose. It gives patrons a place to sit after a long day of shopping, and also entices them to create the same setting at their own homes.

Waterbed System
Self-watering trays to keep flowers fresh
Tiered Flower Stand
Display flowers and plants in an attractive way, drawing customers into your store.