This counter mat is designed to keep customers informed and increase sales. Outer dimensions measure 9 3/4" x 12 1/4" (W x L). An 8 1/2" x 11" (W x L) graphic with a thickness between 1/40 mm (1 PT) and 1/4 mm (10 PT) will fit inside of the counter mat. Easily load paper inserts in one of the two side openings. The counter mat features a polypropylene base with anti-skid material on the bottom to secure it in place without the need for messy adhesive. A clear scratch resistant polycarbonate window is designed to protect graphic inserts keeping them in pristine condition. This ultra-thin counter mat will lie flat on check-out counters, shelves and tabletops without compromising your already limited space.