The counter sign holder has a 10 inch (H) stem on a 4 1/2 x 5 1/2 inch shovel base. This high impact frame is 5 1/2 x 7 (H x W) black styrene plastic with mitered style edges. The counter sign holder works with both horizontal and vertical signage which can be inserted easily in the slot opening. This kit is simple to assemble. The counter sign holder qualifies for quantity pricing when 24 are purchased at one time and is available in numerous other sizes.