This retail sign holder is ideal for end caps and bulk displays in either the horizontal or vertical position. The frame is constructed of black high impact styrene plastic and has mitered style edges for a finished appearance. The sign holder is 7/16" thick and measures 11" x 7" (W x H) with a 12"H stem and a 4 1/2" x 5 1/2" shovel base. The kit has a slot opening so cards are easy to insert. Easy to assemble.